The U.S. is truly huge! market, population and geography wise - bigger than most people realize
With a population of almost 320 million, the U.S. has of course 50 states spread out over 3,806 million square miles (9.857 million km²)
The United Kingdom is 243,610 square kilometers or 94,060 square miles or about 57% the size of California (423,970 square kilometers).
France (211,000 square miles) is between Texas (269,000 square miles) and California (164,000 square miles).
Austria (32,000 square miles) is almost the same size as Maine (one of the smallest US states).
Italy is just about the size of California.
Driving times:
New York City to Boston = 4 hours
New York City to Washington DC = 4 hours
New York City to Chicago = 13 hours
New York City to Miami = 19 hours
New York City to Dallas = 23 hours
New York City to Denver = 26 hours
New York City to Los Angeles = 42 hours
The United States is one of the richest countries in the world and one of the largest in terms of population. With over 316 million consumers and an annual economy exceeding $20 trillion USD, it is the biggest single country market on the planet
7.4 million employer firms (firms with payroll)
1 – 9 employee’s 4.5 million companies
10 – 99 employee’s 1.1 million companies
100 – 499 employee’s 80,000+ companies
500+ employee’s 18,000+ companies
States with the most employers:
California 865,000
Florida 502,000
Georgia 216,000
Illinois 314,000
New Jersey 228,000
New York 527,000
Ohio 250,000
Pennsylvania 297,000
Texas 538,000
Establishing your company's product and/or service in the U.S. market can be prohibitively costly which is where MPACE comes in
Annual Cost:
One mid-level marketing professional $60,000, One Inside Sales (cold caller) $50,000, One Enterprise Sales (sales closer) $100,000
Hiring cost (20%) $42,000, Health Insurance $18,000, Workers Comp $2,400, Social Security tax $13,000, Franchise tax $800+
Office rent $18,000, Utilities $3,000, Phones $1,800, IT infra-structure $12,000 (Server, Internet, Admin)
CRM and Email service subscriptions $1,500, Insurance $2,400, Miscellaneous $1,500
Total annual cost $350,000+, Total monthly cost $32,000+
MPACE Team can do it for you at 80% cost savings over doing it yourself:
Team(s) of one Marketing, one Sales Hunter and one Sales Closer in place and ready to go with 3,000+ high quality contacts
No additional cost: No Health Insurance cost, No hiring cost, No IT infrastructure cost, No Social Security taxes or Franchise taxes, No vacations or down-time, No exit fees or severance pay
Establishing your company's product and/or service in the U.S. market takes time - that is where MPACE comes in
A. Do it yourself
1. Learn the U.S. market (very time consuming, the U.S. is huge)
2. Research you product viability in the U.S. (again, very time consuming)
3. Either hire a U.S. based team or re-locate your own team from Europe to the U.S. (yet again, very time consuming)
4. Time for the sales and marketing team to learn the product/service and the corresponding market
B. MPACE:
1. offers a rapid market approach
2. is an extension of your team/company
3. offers immediate product/service understanding combined with market “fitness”
4. offers a cost-effective approach (less than $90,000USD) with a team of:
i. Innovative marketing professionals with a proven successful “potential customer qualification system”
ii. Highly motivated sales hunters
iii. Experienced Enterprise-level sales closers
iv. 3,000+ highly qualified contacts
How do you know if the U.S. market is ready for your product/service? What if they are not?
How long and costly will it be for you to realistically assess the U.S. market viability for your product/service?
A. MPACE will actively help you sell directly and
B. MPACE has extensive expertise in establishing and negotiating lucrative partnerships, strategic alliances and distribution channels
1. Within six months you will have hard solid data to determine whether to continue in the U.S. market
i. If it is a YES you can continue with MPACE or MPACE can help you set-up your own operation here in the U.S or decide on a hybrid
ii. If it is a NO you won’t have to shut down operations, break office lease, fire team members and/or relocate them back home, etc.
As a European company thinking of expanding into the large lucrative U.S./North American market, MPACE offers you an immediate, predictable, minimum risk, affordable means to enter, penetrate and engage the U.S. market
1. We are fluent in European as well as American business culture; our team includes senior people whose business careers have roots in Europe with more recent experience in the U.S., and people whose careers began in the U.S. and expanded internationally.
2. We have successfully launched, marketed and sold hi-tech solutions (hardware & software) and services worldwide but with emphasis on the European and North American markets.
3. We are all fluent English speakers, and team members are also multi-lingual, able to conduct business in numerous European languages
When you’re ready to expand your business into the American market, you have two main options – you can try to do it on your own, or you can work with an integrated sales and marketing team that has all the pieces already in place to help you succeed – that’s MPACE.
One of the unique MPACE qualities is the team synergy we call "Tribal Knowledge Fusion™".
All of our team members are senior professionals well versed in the end-to-end sales process from prospecting to qualification through negotiation and closing, as well as cross-selling and up-selling. They each bring their own individual styles, areas of expertise and sales techniques to the team.
MPACE “Tribal Knowledge Fusion” is all about sharing repeatable processes that result in success. It is a continual collaboration and amalgamation of expertise and knowledge between the team -- our "tribe" members -- that makes the whole team's effectiveness and value greater than the sum of its parts.
If someone has extensive experience selling a certain type of product or service, or knowledge of a particular market segment, they share that knowledge with the tribe. When someone hits on a winning sales strategy, an especially effective sales technique or compelling competition killer for a particular client's products or services, they immediately share that with the tribe, as well.
Our team members are highly competitive sales animals. But they don't compete with each other. On the contrary, in fact, they're highly motivated to collaborate and support each other. Because they each want to win and make as many sales as possible, And because if they sell more for you, then you win and the tribe prospers as well.
Our sales teams consists of "ready-to-go" senior sales pro's, with proven track records in cold-calling, B2B consultative selling and closing deals.
Our sales teams are supported by our own internal marketing group who work collaboratively with your own team for sales emails & letters, calling scripts, value propositions, competitive info, etc.
And here’s the great news: You get the full benefit of this high powered team working for you for the equivalent cost of hiring just one full-time Sales Rep.
Experience:
Senior and Executive level sales & sales management
Proven consultative selling techniques
Comfortable selling into all organizational levels, including C-level
Successfully selling everything from point products to complex enterprise solutions
Aggressive hunters and assertive closers with top notch selling skills
Skilled negotiators
International, Partnerships, OEM and Strategic Alliances experience
Our marketing teams are an assembly of highly experienced and very qualified marketeers of technology products and services.
The MPACE marketing team is a pool of top-notch national and international marketing talents that no matter what your company’s size or stage of maturity, we will help you build lead generation, execute effective marketing campaigns, track and measure the results, improve sales effectiveness and drive revenue.
Some of our marketing services includes:
Go-To Market Strategies, Plans and Roll-out Services
Market Mapping and Prospect Profiling
Marketing Communications
Sales Kit Development and Refinement
Outbound, Inbound, Content and Social Media Marketing
Partner and Joint Marketing
Webinars, Virtual Events, Trade Shows and Conferences
Marketing Metrics Assessment
Win-Loss Analysis
Business Revitalization, Turn Around, Restart, Repositioning